It was a great honor for me to photograph an Italian design of the “Vernice Italiana” levels, a rare and unique occasion. Everything started from a group project in which my specific work was commissioned by Granger Press, a strategic design agency that carries out services for small and medium-sized enterprises, applying their own multidisciplinary vision.
Among the objectives of the project, there was the intention to spread products such as those of Vernice Italiana on the Chinese market, therefore an adequate representation of the very particular pieces of design was useful, for which I was strongly helped by my colleague Agos Zwiener who is in charge of set design.
Italian creativity, beauty, taste, irony, a unique fusion between art and design, it was as if every single object in the collection came from different eras and stories, from care and attention to detail. Original works of art and practical functional objects, mix in the exclusive design color and beauty, giving the typical mark of Italian creativity to furnishing and design and to the future home that will have the honor of hosting objects that seem enchanted.
A hotel that comes from pure chance, from research that becomes a vocation, brings in its environments the traces of a journey along a life, to the constant discovery of the new around the world. The Yard Suite Hotel is an original story that lends its narrations to travelers seeking excellence in a hotel in Milan.
Photographing trunks and hatboxes, I am struck by how they tell of ancient explorers, lovers of the world and its varieties, including double and single beds, attention to detail is a must in a place where refinement is the master of the house and excellence l goal constantly pursued.
Details and originality that do not go unnoticed by my eye when it rests on rooms and tapestries, high quality furnishings and incredible objects that seem to be recalled directly from a past of the early twentieth century. The atmosphere is romantic, of a romanticism made up of warm herbal teas and sweet readings, when to pause in certain environments gives the impression that in that precise moment you can receive everything you need, then just those are the corners of the world in which it will be glad to stay and very painful to leave.
Design is creativity, it is connection to the world, it is a bit of madness. Harper's Bazaar Korea. Color and linearity are interwoven to perfection in a harmonious composition that gives the rooms a touch of familiarity and at the same time elegance. Irony is not lacking in a visual game that combines classic and modern, minimal and exaggerated. "Secondo Pensiero", a recreated hotel conceived as a "second home" ready to welcome and reinvigorate travelers from all over the world in transit in Milan. Just the impression of being at home gives the rooms that touch of recreational warmth, comfort and elegance. In the second instance in my project I had the pleasure of taking snapshots in the very particular house of the architect of Venetian origins, Renato Montagner. Few frills and many daring details give originality to a place that could not have a different mood, born from the creativity of a mind that the space of space is its inner place.
Vito is a part of the European creative team at Fantastic Frank Real Estate.
He was from an early stage passionate about the world of photography which made him to leave his hometown for Milan. Since, he´s been working for the italian magazines Progetti and Archifood and has made several editorial projects, from architecture and design to food and travel. He says he is a storyteller and a passionate lover of the world around him – his images feel simple and natural and they make one to stop. Vito has a clear language which breathes pure architecture and modernism.